November 24, 2021
February 7, 2022
Gamification, or the use of game mechanics in non-game contexts, has demonstrated a unique ability to capture attention and promote behaviour change in users.
This is true across a number of fields that are relevant to public sector challenges, including Health and Social Care, Sustainability, and Education. We explore the opportunities for Gamification to transform public service design across these areas, as well as in Diversity and Inclusion and Financial Welfare and Wellbeing, and make recommendations for government to enable and take advantage of this transformation. We use a mixed methodology to reach our evaluations and recommendations, including:
Driven by severe budgetary pressures and rising citizen expectations, the UK could be poised for a period of widespread local innovation, propelled by startups and the most forward-thinking local councils.
PUBLIC has authored this report summary with support from BT to refocus digital public services on better outcomes for citizens, putting the user at the heart of service design across the public sector.